Ballooning Technique Hazards What Is The Correct Term For The Technique Of Lending Inanimate Objects A Personality?

What is the correct term for the technique of lending inanimate objects a personality? - ballooning technique hazards

I remember back to a time to read in English, but no longer remember. I write about the works of an artist and, in one piece, filled half a room with balloons and demanded half of the play "air in a given area. If you do, and save point," is air, "as it is a personality , where - Emphasis.

What is the correct term for it? I do not remember!